Masan MEATLife (“MML”) is Vietnam’s one of the largest fully-integrated (“Feed-Farm-Food” business model) platform, focused on driving productivity in Vietnam’s animal protein industry and ultimately directly serving consumers with traceable, quality and affordable meat products.
In line with the grand vision to becoming a leading company in Vietnams meat market, MML has chosen the starting point in the meat supply chain, animal nutrition, by merging the two leading animal feed companies in Vietnam, ANCO and PROCONCO in 2015, and launched Bio-zeem - the leading brand in high-performance feed. MML then has actively invested in the rest of the supply chain - Farm, Processing Plants, Retail chains - in 2017 and 2018 to bring the fresh chilled meat under the MEATDeli brand to the market at the end of 2018. MEATDeli is the first chilled, branded meat in Vietnam produced by state-of-the-art European processing technology.
With the end mission “MEATLife for a better life”, Masan MEATLife has a strong desire to provide a better meat life - with delicious, safe and affordable meat products - for 100 million Vietnamese consumers.