Welcome To Masan MEATLife

(84) 28 6256 3862 Lầu 10, Central Plaza, 17 Lê Duẩn, P Bến Nghé, Q 1, Tp. HCM

MeatDeli Story

MEATdeli story

CHILLED PURE MEAT

With the end mission of serving consumers with traceable, quality and affordable meat, Masan MEATLife has completed the fully-integrated animal protein chain right fr om the input stages: feed factories and high-tech pigs farming operated in accordance with Global GAP standards, the first and only meat processing plant to date in Vietnam to meet the BRC Global Standard for Food Safety as well as the very first one to properly applied the state-of-the-art European chilled meat technology.


 
FORESEEING AND MEETING THE BIG UN-MET NEEDS OF MEAT CONSUMPTION IN VIET NAM
 
Pork is the largest segment in the F&B industry with a market worth more than US $ 10 billion, 2.5 times the value of the dairy market. In the Vietnamese’s diet, pork makes up 70% of animal protein. However, food safety is currently the top concern of consumers. According to our research, more than 40% of consumers are concerned about the origin of meat and 23% of consumers worry that meat is contaminated with growth stimulants.
 
According to Frost & Sullivan, chilled meat accounts for 25% of total pork consumption in China (2015), and is doubling compared to warm meat. We believe that this trend will take place similarly in Vietnam and a breakthrough, delicious and safe product with reasonable price will be well received by consumers. Currently, Vietnamese people are paying twice for meat in comparison with the American per capita. Breakthrough products will contribute to strongly boost the meat consumption in Vietnam, especially in rural areas wh ere more than 60% of the population lives.
 

CHILLED MEAT FROM MEATDELI

 

 

MEATdeli story