To serving consumers with traceable, quality and affordable meat products by building a branded and productive
Feed-Farm-Food (3F) platform – “From Farm to Dining Table” with the ultimate mission “MEATLife for a better life” to transform Vietnam’s animal protein industry and ultimately reach consumers with branded meat products.
Plan in 2023:
In 2023, Masan MEATLife would like to grow revenue in the range of VND 8,500 billion - VND 9,000 billion, up 77% - 88% compared to VND 4,785 billion in 2022, primarily attributable to the expansion of the product portfolio of chilled pork and chicken. Besides, Masan MEATLife continues to selectively expand and improve sales efficiency at all sales locations in the existing supermarket system and traditional channels. By integrating with Masan's ecosystem and cooperating with Wincommerce in the "WIN Membership Program" at Winmart supermarkets and Winmart+ stores, Masan MEATLife plans to participate in the discount promotion program of up to 20% throughout 2023 for MEATDeli chilled pork and chilled chicken products, closing the price gap between chilled meat with warm meat sold at traditional markets, encourage customers trials and build consumers mind share. This will contribute to the conversion of customers from traditional to modern trade channels and increase consumers' accessibility to chilled meat products.Profit is expected to further improve thanks to the growth of processed meat segment, optimizing production costs from increased slaughter capacity and implementing initiatives to reduce operating costs.