Strategy
To serving consumers with traceable, quality and affordable meat products by building a branded and productive
Own 10% nationwide market share of Vietnam’s US$10.2 billion pork market.
Own #1 nationwide meat distribution network, combination of self-owned Flagship Stores, modern trade and wet market channels.
US$2 billion in revenue with a majority comprised of branded meats and proftability of US$200-250 million
Feed-Farm-Food (3F) platform – “From Farm to Dining Table” with the ultimate mission “MEATLife for a better life” to transform Vietnam’s animal protein industry and ultimately reach consumers with branded meat products.
This is how MML fulfill the 2022’s objectives:
Own 10% nationwide market share of Vietnam’s US$10.2 billion pork market. Own #1 nationwide meat distribution network, combination of self-owned Flagship Stores, modern trade and wet market channels. US$2 billion in revenue with a majority comprised of branded meats and proftability of US$200-250 million