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(VAN) This is an annual program organized by the General Council of Agriculture and Rural Development Vietnam on a national scale.
MEATDeli chilled meat products were granted the "Vietnamese Agricultural Gold Brand of 2022".
At the ceremony to honor the "Vietnamese Agricultural Gold Brand of 2022", Chairman of the Vietnam General Council of Agriculture and Rural Development Ho Xuan Hung said that after 4 months of continuous efforts, the Organizing Committee has conducted a survey and voted for 512 agricultural products from all regions across the country.
Consumers buying MEATDeli chilled meat products at WinMart supermarket.
As one of the largest players in the branded meat value chain in Vietnam, Masan MEATLife Corporation is currently focusing on improving productivity in the animal protein industry through efficient operations and innovation, nationwide coverage and outstanding supply chain.
By the end of 2018, Masan MEATLife put into operation the first meat processing complex on a scale of more than 10 hectares in Ha Nam province. With a total investment of 3,000 billion VND, each processing complex applies modern technology and uses equipment imported from Europe.
MEATDeli products are processed following European chilled meat technology.
Masan MEATLife's distribution network grew with an impressive increase in coverage. MEATDeli brand of chilled meat is present at 3,000 distributors nationwide; including: WinMart system, WinMart+, Coopmart, BigC (GO!), Lotte, Aeon, modern retail chains; stores specializing in MEATDeli, and MEATDeli agents.
MEATDeli clean pork is produced according to modern technology, ensuring safety.
For three consecutive years since 2019, MEATDeli was in the Top Vietnamese 10 brands according to the Vietnam Economic Times. Masan MEATLife was honored by Forbes Vietnam in the Top 50 Vietnam Value Brands in 2020.
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